對於剛開始經營網站、部落格或網路商店的新手來說，搜尋引擎優化（SEO）是一項重要且必須掌握的數位行銷技能。透過有效的SEO策略，可以讓你的網站在Google等搜尋引擎的搜尋結果中排名更前面，進而提高自然流量與品牌能見度。
SEO的第一步，是學會關鍵字研究。選擇具有高搜尋量但競爭相對較低的關鍵字，並將其自然地運用在標題（Title）、副標題（H1、H2）及段落內文中，可以提升頁面的相關性與可見度。
接著，網站內容的品質也至關重要。搜尋引擎偏好原創、有價值且符合使用者需求的內容。避免抄襲或填塞關鍵字，否則可能會被懲罰性降權。
網站技術面同樣不可忽視。網站載入速度、行動裝置友善設計（Responsive Design）、SSL憑證安全性、網站地圖（Sitemap.xml）與robots.txt檔案的設置，都是搜尋引擎判斷網站品質的要素。
此外，建立內部連結可以幫助搜尋引擎理解網站架構，而來自其他網站的高品質外部連結（Backlinks）則有助於提升網站權威與排名。
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